Bob Keiller "Sweet Spot" A Business Storytelling Master Class
The Event - 28th July 2016
How to deliver a compelling, memorable and authentic message that works.
AYP were delighted to welcome Bob Keiller who provided a workshop designed to assist our members with their presentation skills and techniques.
How many times have you sat through a presentation that failed to inspire you? The presenter reads a script or turns their back to you to read densely-packed text slides. The poorly chosen jokes and cartoons designed to liven-up a presentation that actually make it worse – the seemingly endless details about the subject, product or service that never reach a conclusion.
Usually this is no more than a short-term inconvenience – because tomorrow you won’t remember any of it and you certainly won’t be compelled to take action on anything you heard. So you shouldn’t worry – unless of course you are the presenter.
People in an audience will always tell you that your presentation was “good”, “interesting” or “thought provoking” – they will never tell you it was mind-numbingly boring, instantaneously forgettable, dull as anything and with no clear point. Socially they don’t have permission to give this type of feedback and it could be deeply embarrassing if they did. This is why people will not only deliver completely ineffective presentations – they will deliver then many times over if asked – each time being told that their talk was “interesting”.
Watching TED Talks can be inspiring but it won’t make you a more effective presenter. Watching a concert pianist will never make you a keyboard maestro. Online videos will advise on choosing the right font-sizes, voice inflexion, hand gestures and implore you to be more creative – not very helpful if you don’t have the right content, a good structure and great delivery.
Presentation skills training courses are easy to find and often led by great coaches and trainers. Our approach is honed from real-life experience – many hundreds of sales pitches, conference keynote addresses, after-dinner talks, team-briefs, town hall meetings and masterclass lectures. We have made the mistakes; we know what works and understand the science behind it.
Being a really effective presenter can improve your career prospects, help you sign-up more customers, secure investments for your ideas and attract people to come and work for you.
Or you can do what everyone else does – throw a few PowerPoint slides together, confidently bluff your way through it and get told afterwards how interesting you were. Your call?
Bob Keiller was appointed Chairman of Scottish Enterprise in January 2016.
Previously he was CEO of Wood Group, a company with $7 billion (USD) sales, over 40,000 employees, and operations in more than 50 countries. Bob completed the $1 billion sale of PSN to Wood Group in April 2011. He was responsible for the creation of PSN by manufacturing a $280 million management buyout from Halliburton in 2006.
Bob has a Master of Engineering degree from Heriot-Watt University and is a chartered engineer. He was previously Chairman of the Offshore Contracting Association (OCA) and co-chair of the cross-industry trade body Oil and Gas UK.
Bob is former Chairman of the Entrepreneurial Exchange. Awarded Entrepreneur of the Year in 2006 and 2008, he was also named Scottish Businessman of the Year in 2007 and Grampian Industrialist of the Year in 2008. In 2011 Bob was voted “Scottish Male Business Leader of the Year” at the Scottish Leadership awards.
Alongside his non-executive role in Scottish Enterprise, Bob is providing mentoring and support for ambitious business leaders and Social Enterprises. He also has a busy calendar of public speaking engagements. He has delivered countless pitches, presentations and talks – winning many contracts and raising lots of business funding. He also claims to have made nearly every mistake possible but is still adding more to the list and often shares his learning in this area with aspiring business leaders.
Bob is married with three children and lives in Aberdeen.
"One of the most impactful training seminars I have ever attended"
"Great work to all concerned, this really was something different and I left feeling energised"
"3 hours passed extremely quickly, a clear sign of a good event in my book."
"Still going over notes and learning from tonight's Aberdeen Young Professionals event with Bob Keiller. One word - outstanding!"
Robert Gordon University provides industry led undergraduate and postgraduate courses leading to highly relevant awards and degrees.
Situated on one of the most beautiful campuses in the UK, the university provides facilities that will have a real influence on your capacity to learn.
Our teaching staff have an outstanding reputation for quality and academic research and our track record in graduate employment is the best in Scotland. Our range of degree courses include online degrees as well as traditional taught courses in subjects as diverse as art and design, management and engineering. Resonating through our culture is the desire to foster collaborative relationships with local, regional and global communities to develop socially responsible citizens and promote ethical behaviour.
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